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Types of Search Engines & Opportunities

The Different Types of Search Engine Opportunities

Different search engines for a variety of benefits. Contact Us to Discuss Your Project see how our Orange County firm can optimize your website for a top ranking.

Automatic Search Engines
These are based on information that is collected, sorted and analyzed automatically by indexing spiders.

A software program, (known as a "robot", "spider" or "crawler") reads or indexes the web pages, follows links between pages and sites, and collects information stored for later use. The information collected is analyzed into an "index" which is a large database of all the sites the crawler visited and read.

When you search using one of these search engines, you are really searching the index or database. The results produced by the search engine will depend on the contents or website competition in the index. Each page stored in the database directory are ranked based on the contents of each web page, including the title of the page, meta tags, text, images etc.

Altering the information contained in your web pages and site, will cause the entries in the index for your site to change, although this will only happen after the search engine's software has seen and indexed your new content.

Whenever a user searches using a keyword or keyword phrase, the search engine searches through the index to find the word(s) or phrase and returns the matching results. Modifying your web page can make your site more or less relevant in the search results and will change how and where you appear in the search results listing. Submit following web design.


Examples of Automatic Search Engines:

Based on information put together by human editors, these editors decide which sites to list, and, to which categories. Directories are created by people who actually create the website's listing on the search page, as opposed to a 'robot' or 'spider' to do this automatically. A short description and the URL to the website is submitted to the directory. When approved, the search directory then assigns the website to an appropriate category or within the large search website.

With directories, the HTML and page coding often does not directly affect your listing. Directories often provide much more targeted results than search engines. A search for the directory site looks for matches only within the descriptions submitted -- not information found on your web pages. What counts is the impression that the site makes on the editor, the words he or she chooses to use, information in the submission form, etc. Submit following web design.

Examples of Directory Searches:

Pay Per Click

These search engines allow you to pay (advertise) to be listed for relevant keywords by placing links carrying your keywords. There are guidelines and rules to stop advertisers from manipulating the results and minimum bid amounts and deposits are required.

The amount you pay overall is based on a combination of how much traffic you receive or clicks on your keyword links, and often how far up the results you come (higher up usually costs more). Submit following web design.

Examples of Pay Per Click Searches:

Meta Search Engines

These search engine display results which are actually a combination of the results produced by other search engines.

There that many search engines use a combination of methods to generate their results. As example: they might include or combine automatic search information and directory information, or they may use the directory information to sort or filter the automatic search results, or they may combine pay per click results with their own results.


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