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Web Design and WritingWEB SITE DESIGN RESOURCES - WRITING Orange County Web Design for Law Firms Journalists have long written in a style that tells the reader the most important kernel of information followed by supporting information, and concluding with more general background. On the Web, this style is even more important since we cannot always rely on users to scroll to the bottom of the page. It is possible that they will only read what appears "above the fold". It is important, therefore, that text be kept to short, scannable segments. According the Jakob Nielsen, reading from a computer screen is 25% slower than reading on paper. And another study by John Morkes and Jakob Nielsen found that 79% of test users always scanned any new page they came across while only 16% read word-by-word. Web Site Design Services Some ways to break up content into shorter segments are to: Some ways to make text scannable are to: Task Oriented Writing It is also important to help users navigate the website. Whenever possible, guide the user's actions by aiding the decision-making process. One way to do this is to organize information in the order that the user is likely to need it. It is important to be clear about the choices offered by labeling buttons appropriately. Consistency Tone Clearing up Ambiguities Lawyer Web Design Resources Overview |
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